Viktor&Rolf
Flowerbomb
Art Direction
An Explosive Floral Bouquet.
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As a concept Flowerbomb is based on weaponizing positivity. A profusion of flowers to spread the world with beauty and fantasy to transform the negative into positive. The ‘extréme’ version of the fragrance is a purer, deeper and more oriental style of fragrance.
Opting for a romantic visualisation of Flowerbomb, the series of images celebrates the sensual-side of cattleyas, sambac jasmine, freesia, and rose petals enriched by an addictive scent of patchouli and vanilla.
