VW Beetle PreLaunch


Establish the Beetle is Changing.

There has never been a more iconic shape than the VW Beetle. What other product on the planet is as instantly recognized by it’s profile alone?

It’s a profile that has always been a universal symbol for cool, and is a constant reflection of culture. Like the times themselves, the Beetle continues to evolve. This model marks only the third significantly different profile of the world’s most iconic automobile. And it’s all new.

This global campaign uses The Beetle’s cultural capital to connect people all across the world. The campaign celebrates the evolved, masculine styling with strikingly simple, memorable expressions of the Beetle profile itself.

VW Beetle PreLaunch

Marry the Shape to Performance.

VW Beetle PreLaunch

Express the Shape to Performance.

Tease the Reveal of the Vehicle.

VW Beetle PreLaunch

The Shape Recognized Globally.

Global translations of the word ‘Bug’.