Beetle has always been a creative and expressive property. Let’s continue this ownable attribute through art and music.
Using your smartphone’s camera the user can take a selfie or photograph their friends which generates a ‘musical mood-ring-like- emoticon. Each emoticon is married to a Spotify track which you can send to friends and use as a social sharing ‘status-update.’
This initiative includes a microsite with a “visual mix builder”. It prompts users to create a beetle emoticon and then populates their mix with driving music depending on the characteristics of the face they design. They can then send the emotion art and driving mix to friends worldwide via mobile devices.