Toyota.
Prius 3rd Generation Microsite
Digital
Strategy
Natural Inspiration.
Technological Innovation.
Harmony between man, machine and nature was the creative platform to launch the 3rd Generation Prius. The digital component to the launch revolved around creating human, utopian visuals, demonstrations and experiences that make the often technical automotive industry optimistic and accessible.
Harmony means to joint, to agree, to fit together. Prius harmony is all about searching for and finding formal similarities between man and nature- the essence of hybrid harmony capitalizes on these truths. Man has always been inspired by nature, through art, technology and engineering Toyota brings these influences together in one expressive vehicle, the Prius.
