Nike Hyperfeel


The Art + Science of Feeling:
Experiential Installation NYC

Brainwave data is used to make Nike’s temporary installation an aural, visual and tactile experience. Visitors wear neuro-headsets while navigating the  installation space barefoot. Each room contains different surface materials underfoot coordinating to Nike’s “Natural Running” philosophy. The headsets record the brain’s sensory reactions to the textures to create individualized auditory experiences in real-time. The experience culminates in a visualization of the users brainwave data resembling a wormhole in constant flux.

Created in collaboration with Odd Division.