Nike
Hyperfeel Experience
Spatial
Digital
The Art + Science of Feeling: Experiential Installation NYC
Brainwave data is used to make Nike’s temporary installation an aural, visual and tactile experience. Visitors wear neuro-headsets while navigating the installation space barefoot. Each room contains different surface materials underfoot coordinating to Nike’s “Natural Running” philosophy. The headsets record the brain’s sensory reactions to the textures to create individualized auditory experiences in real-time.
Once through the installation, a quick data dump from the headsets reveals a recording of each visitor’s brainwaves recorded during the exploration of the space. This 2-D brain data is then layered on top of that of previous visitors to create a 3-D video resembling a wormhole in constant flux.
Created in collaboration with
Odd Division.