Lexus is committed to engineering the future of the luxury dealership experience by pioneering changes to the car shopping process. The initiative was named Lexus Next and began with a number of select prototype dealers.
To kick off the Lexus Next initiative and the prototype program, Lexus asked Team One to create a video that will generate excitement about the initiative, open the minds of potentially skeptical dealers, and provide a high-level window into the components of the prototype program. The result was this video that builds on Lexus’ history and beliefs in announcing Lexus Next as a new chapter for Lexus.
