Lexus Next


The Dealership of the Future 

Lexus is committed to engineering the future of the luxury dealership experience by pioneering changes to the car shopping process. The initiative was named Lexus Next and began with a number of select prototype dealers.

To kick off the Lexus Next initiative and the prototype program, Lexus asked Team One to create a video that will generate excitement about the initiative, open the minds of potentially skeptical dealers, and provide a high-level window into the components of the prototype program. The result was this video that builds on Lexus’ history and beliefs in announcing Lexus Next as a new chapter for Lexus.