The Visionary Lexus LS
The Lexus LS sees its surroundings with an array of cameras and sensors, allowing the vehicle to react to situations and events before its driver reacts to them. The Lexus LS campaign sought to prove that the Lexus LS is one of the most visionary vehicles on the road.
The LS Innovations campaign was focused on driving engagement around the conversation of technology and design. Feeding a passionate audience with visually stimulating content that entices them to share, reaching new consumers who were not already Lexus fans or traditional car enthusiasts.