DITA x Dita Von Teese
Collaboration
Film
Photography
Digital
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Dita Meets Dita.
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Re-imagining the cat-eye through the eyes of Dita Von Teese. An Iconic all-titanium frame for the modern Femme Totale.
“The cat-eye is a well-worn style, a silhouette that rarely transcends the era in which it was created,” she explained. “My goal was to keep within the spirit of the 1950’s, but to craft our version in a slick, new way as a secret weapon for the modern Femme Totale.” — Dita Von Teese
High-end craftsmanship and technology from DITA’s creative studio provided the tools to achieve a distinctive new shape for the landmark partnership. A slender expanse of titanium spans the brow in a single, sinuous line, stripping away extraneous elements for the illusion of a floating lens. Sculptural details, from the hinge mount to harlequin-point titanium temples, were inspired by selections from Von Teese’s vast collection of vintage couture and curiosities.
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Campaign︎︎︎
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About the Product
Design that finds Beauty in Purpose
A bridgeless frame owing its distinctive shape to a slender expanse of titanium, which spans the frame’s acetate inlay in a single swoop at the brow.
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Craftsmanship that Celebrates the Unseen
This aggressive cat-eye is crafted with a nylor lens mount, reducing mechanical tension between the lens and acetate rim while maintaining the frame’s minimal appearance.
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Culture that Transcends Convention
Devised in collaboration with burlesque artist Dita Von Teese, this sinuous cat-eye frame channels the elegant sex appeal of the world’s most acclaimed cabaret performer.
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Digital Experience︎︎︎
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Image Campaign︎︎︎
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