DITA. A Category of One.
For more than 20 years, DITA’s focus has been one thing: perfecting the art of eyewear. They are aren’t a fashion house license. They are specialized.
DITA’s ‘A Category of One’ brand positioning has 3 content pillars integrated into both the brand storytelling, social media and content strategy.
1) Design the Finds Beauty in Pupose
2) Craft that Celebrates the Unseen
3) Culture that Transcends Convention
We carried this through the online presence by integrating the creative content into the core website and ecomm offerings.