Many contemporary artists and designers, deem context and tradition irrelevant, choosing to take a purely personal approach to their craft. Dita takes an exception to this reductionist approach to modernism, choosing context and tradition as the foundation of the environment.
Conceived as one part optical laboratory, one part showroom, the space balances an ascetic strength, with textural and sculptural details. Designed in collaboration with architectural practice TagFront under the leadership of brothers Mandi and Mehdi Rafaty the design philosophy was informed by the concept of ‘Warm Minimalism’ a balance of natural materials and modern forms.
