A Celebration of Speed.

DITA-SERIES frames are mini-franchises within the DITA brand in which the design team iterates on a singular idea, archetype or inspiration over a number of years.

DITA’s Mach-Series draws inspiration from all things fast.
Automotive, aeronautic, nautical.

In celebration of the launch of the Mach-Six, we focused on a campaign reviewing the entire collection of Mach-Series frames seen through the singular lens that started it all: the love of speed.

Campaign︎︎︎

The Mach-One︎︎︎

Social Campaign︎︎︎

Window Installation︎︎︎

The Mach-Two︎︎︎

Social Campaign︎︎︎

Campaign︎︎︎

The Mach-Three︎︎︎

The Mach-Four︎︎︎

The Mach-Five︎︎︎

The Mach-Six︎︎︎