DITA
Mach-Series Campaign
Writing
Film
Digital
Photography
Sound Design/Music
Spatial
A Celebration of Speed.
DITA-SERIES frames are mini-franchises within the DITA brand in which the design team iterates on a singular idea, archetype or inspiration over a number of years.
DITA’s Mach-Series draws inspiration from all things fast.
Automotive, aeronautic, nautical.
In celebration of the launch of the Mach-Six, we focused on a campaign reviewing the entire collection of Mach-Series frames seen through the singular lens that started it all: the love of speed.
DITA Mach-Series Window InstallationsCredits ︎
Creative Director— Dustin Edward Arnold
Photographer & Director— Dustin Edward Arnold
DP—Jeff Vogeding
Colorist & Editor— Dustin Edward Arnold
Sound Design & Music— Dustin Edward Arnold
Hair—Dennis Gots @ The Wall Group
Make-Up—Natasha Severino @ Forward
Creative Director— Dustin Edward Arnold
Photographer & Director— Dustin Edward Arnold
DP—Jeff Vogeding
Colorist & Editor— Dustin Edward Arnold
Sound Design & Music— Dustin Edward Arnold
Hair—Dennis Gots @ The Wall Group
Make-Up—Natasha Severino @ Forward
Models—Julien Crane @ Photogenics /
Marina Sarovic @ Photogenics
Mach-One
The DITA-MACH series is inspired by the high-octane world of automotive racing and the design of the world’s most desirable cars, boats and planes. Ever since the international rise in popularity of single-seat racing in the 1950s, the world has been captivated by pushing the limits of automotive engineering and design.
TITANIUM FRONT FRAME WITH
PLASTIC LENS RIM DETAIL TITANIUM NOSE PADS
ACETATE TEMPLE TIPS
DOUBLE NYLOR DETAIL 100% UVA AND UVB LENS WITH ANTI-REFLECTIVE COATING MADE IN JAPAN
PLASTIC LENS RIM DETAIL TITANIUM NOSE PADS
ACETATE TEMPLE TIPS
DOUBLE NYLOR DETAIL 100% UVA AND UVB LENS WITH ANTI-REFLECTIVE COATING MADE IN JAPAN
Mach-Five
Ever since the international rise in popularity of single-seat racing in the 1950s, the world has been captivated by pushing the limits of automotive engineering and design.
This extension of the “Mach” series continues DITA’s passion for the world of automotive racing and vehicle design that are built with advanced construction methods and superb materials. As the fifth iteration
in the series, the Mach-Five draws inspiration from the design language of modern super-cars and the ultra-fast speed of their competitive set. These are boundary pushing vehicles that can attain speeds from 0 to 100 km/h in 2.5 seconds, and maximum torque of over 1,400 Nm.
The Mach-Series
Mach-Five
With a 6-Base Lens to conform to your face the Mach-Five features an array of details including titanium temples and eye rims etched with DITA’s iconic diamond pattern.
Designed with DITA’s signature step down lens feature with a titanium mesh nose bridge- a nod to iconic grille designs seen on the front fascia of modern super-cars. UVA and UVB blocking lenses are designed with split second decision in mind making for precise and robust eyewear to meet the most stringent demands of high performance driving.
The Mach-Five’s distinct lens and architectural temple design draws unmistakably on the Mach legacy and established design that ignites the same intensity that only the finest cars, boats and planes can trigger.
The Mach-Series
Mach-Six
Stripped of ornamentation and obsessed with the details, the 6th iteration of the MACH- SERIES represents the culmination of a two-year design review that reaffirms DITA’s obsession with automotive design and the art of speed. This extension of the MACH-SERIES continues DITA’s passion for the world of automotive racing and vehicle design that are built with advanced construction methods and superb materials.
Design that Finds Beauty in Purpose
Minimalism in speed. The Mach-Six lens is mounted on top of the lens rim giving an uninterrupted appearance and affixed with DITA’s hex screws.
Minimalism in speed. The Mach-Six lens is mounted on top of the lens rim giving an uninterrupted appearance and affixed with DITA’s hex screws.