DITA
SS19 Campaign
Writing
Casting
Film
Digital
Social
Photography
Music
#WeAreDITA
Together, we stand apart.
A visual campaign that ladders up to the Category of One philosophy while acting as a catalyst for the brand’s social media movement.
Truth: DITA is a brand with a cult-like following. Insight: People who wear DITA share a unspoken bond through the product. Action: Create a movement by leveraging this behavior on social media.
Phase 1: Validate Existing Behaviour. Post — regram and restory — organic on-brand images onto our channels using hashtag #WeAreDITA — this validates and encourage the behaviour.
Phase 2: Amplifying Behaviour
All new seeding activity will direct influencers to use the #WeAreDITA hashtag on their posts, which in turn we will regram/post.
Credits ︎
Director—Dustin Edward Arnold
Photographer—Dustin Edward Arnold
DP—Jeff Vogeding
Producer—John Juniper
Set Design—Ariana Nakata
Editor— Dustin Edward Arnold
Music— Dustin Edward Arnold
Styling—Caitlin Boelke
Hair—Dennis Gots@ The Wall Group
Make-Up—Natasha Severino @ Forward Artists
Director—Dustin Edward Arnold
Photographer—Dustin Edward Arnold
DP—Jeff Vogeding
Producer—John Juniper
Set Design—Ariana Nakata
Editor— Dustin Edward Arnold
Music— Dustin Edward Arnold
Styling—Caitlin Boelke
Hair—Dennis Gots@ The Wall Group
Make-Up—Natasha Severino @ Forward Artists
Talent—Turner @ Photogenics, Helene @ Photogenics, Veronika @ Photogenics, Malinda Farrington J.L. Forbis, Madeleine, Janae Bullock, Doc Hayes, Ima Djie, Louie Caceres, Shaina Lavine, Kai Cofer, Jason Champ, Jon Komp Shin
#WeAreDITA
#WeAreDITA
DITA. SS19.
Social Vignette — Klubnacht
The Symeta Type-403
A fun-loving rent-a-cop with a conscious. He has a vendetta against the Nacht-Two for constantly riding his segway through the building. These two have a Spy VS Spy relationship, constantly pranking each other in absurd ways.
The Souliner-One
Berlin to Detroit, the Souliner-One is a child prodigy techno producer come hollywood choreographer owning the night. She rocks live on her Jomox Alphabase with a bass drum beyond Berghain.
DITA. SS19.
Social Vignette — MusikMen
The Mach-Five
He who wears the MACH-FIVE is the classic cowboy. Perhaps, raised a little in Africa, a little in Paris, and a little in Marfa, Texas, this guy is a sculptor. He’s the most friendly guy in the building— even though when spoken to in English, he usually responds in French.
The Braindancer
Beyond Intelligent Dance Music, she who wears the Braindancer is a veteran fashion editor with an intellectural bent. A lover of quirky minimalism and sporting a geometric haircut, she is always late for meetings she takes in the buildings penthouse suite.
DITA. SS19.
Social Vignette — Danse
The Metamat
These Senior Beauty Pageant contestants have recently claimed their aesthetic throne and are ready to party in Avalon. Masters of The Vogue, they have recently taken the younger crowd under their wing and are teaching them how it’s done. Elegant, demure and 100% lady these girls know how to party.
The Braindancer
Beyond Intelligent Dance Music, she who wears the Braindancer is a veteran fashion editor with an intellectural bent. A lover of quirky minimalism and sporting a geometric haircut, she is always late for meetings she takes in the buildings penthouse suite.
