Communicating the ‘Category of One’ Ethos
Visual and verbal content creation for DITA Eyewear’s repositioning as A Category of One.
The DITA Brandbook was used as the reference for all evergreen brand communication touchpoints.
(56 Pages) 255mm x 280mm
(16 Page Insert) 260mm x 241mm
(Cover) 270 g/m2 Uncoated Stipple Finish Paper
(Intro) 74 g/m2 Uncoated Diffused Tracing Paper
(Inlay) 118 g/m2 Uncoated Stipple Finish Paper
(Techniques Used) Lithographic Printing, Gold Foil Stamp, Embossing,
Printed on environmentally friendly
Green Seal™ Certified paper.
GCD— Dustin Edward Arnold
Writers— Andrew Smart, Dustin Edward Arnold, Michael Russo
Design & Photography— Dustin Edward Arnold
Production—Kellie Hautala, Caitlin Viar