“Japan’s rich history of craft, design, and culture has informed our work since the beginning,” explain John Juniper and Jeff Solorio, who co-founded Dita in 1995. “This flagship is more than just a celebration of contemporary design – it’s an opportunity for patrons to experience Dita’s innovative products and craftsmanship like never before.” Sculptural displays and the juxtaposition materials reign supreme underscoring Dita’s appreciation of craft with inspiration being drawn from Japan’s influence on European design in the first half of the 20th century. Initial research included movements such as the Vienna Succession all seen through a contemporary lens.
Inside, the space is split into two areas. The smaller, more pared-back zone to the left of the entrance houses the DITA LAB, where customers can personalise their eyewear with custom sunglass or prescription RX lenses. White surfaces and strict grids add to the clinical concept of this area, while the stone keeps it warm and inviting.
On the other side of the store, a larger room acts as a showroom, where customers can browse, try on products, and learn about the brand. Here, dark shelves arranged in columns of different widths are used to present the brand’s eyewear collections, which include its own line, and ranges by two other Dita Group brands: New York fashion designer Thom Browne and newly acquired fashion brand Christian Roth.