VW Beetle



The Beetle flipbook showcases the various accessory options available for owners to customize their cars. Because this vehicle competes in a segment where personalization is important and widely available, it was necessary to show that each Beetle can also be made an original. The books were distributed at Volkswagen dealerships and events, allowing new owners and qualified prospects to walk away with accessory inspiration and a nod to the reinvention of two old-time favorites: the flipbook and the iconic Volkswagen Beetle.

240 pages, 6 x 3, 4-color, 2-hole drill, bound with Chicago posts.