Art Direction

Founded in 1925, Bang & Olufsen has a rich heritage built around a relentless determination to innovate beyond the imagination. Today, every Bang & Olufsen product is still characterized by a unique combination of beautiful sound, timeless design, and unrivalled craftsmanship.

All Bang&Olufsen products are made for those who value inspiration and the power of the imagination. In order to harness this audience Bang&Olufsen wanted to create a series of inspirational stories relating to design, sound and culture.

The Beovision Harmony story. Communicating wonder.

The Beovision Harmony is the flagship 8k OLED display that offers a truly cinematic experience. Beyond the technical and design innovations we wanted to communicate the emotion Beovision elicits in the viewer while laddering up to B&O’s core brand values. In order to do this we created an intimate “storybook” concept with the design leader, Torsten Valeur, narrarating the creation and concept of the Beovision Harmony.